WordPress

From e-commerce to a one-pager, WordPress is a solid solution

WordPress has come a long way in the past few years. Originally a platform for blogging, WordPress has expanded its milieu and now a full 26% of the internet is built with WordPress. 40% of content management systems are based on WordPress. Large sites like CNN, EBay and the Wall Street Journal are run with the powerful WordPress content management engine. Now WordPress is often used for editing pages, setting up menus, processing forms, and performing important business functions on websites. We at Watermelon have used WordPress for everything from one-page “Coming Soon” sites to complex e-commerce sites built with WooCommerce (acquired by WordPress itself in 2015), database-intensive sites, and sites that access multiple sources of data from different repositories.

WordPress has the largest repository of plugins of all content management systems, so they reduce development time significantly. That saves you money.

And of course WordPress is a blog for many people as well. It is still (in our opinion) the best blogging tool around.

Watermelon Web Works develops custom WordPress solutions for complex directories, custom e-commerce solutions, and just good-looking and functional websites. Our WordPress maintenance and SEO package has been getting lots of compliments. We’d love an opportunity to serve your business needs.

Check out a few of our recent WordPress websites in our web design portfolio.


WordPress Popups with Popup Maker

WordPress Popups with Popup Maker

Virtually all websites these days feature some sort of popup message designed to get the user's attention and/or follow through on some kind of call to action.  These can be to sign up for a newsletter, agree to terms of use, to feature new products, services or content, or for any number of other reasons.  Your initial reaction to reading the above may very well be: "Yeah, those things are really annoying."  And you're not all wrong. They certainly can be annoying and oftentimes are.  But more importantly, research shows they are effective.  So the goal should be to maximize their effectiveness while minimizing the annoying factor.  Choosing to not use them altogether simply because you've been to a lot of sites with popups that annoy you will cause you to miss out on opportunities to actually improve the experience for your website users, and also ultimately improve your bottom line.  However, the purpose of this article is not to convince you of the utility or best practices with popups.  For a very thorough discussion on that, check out Sumo's excellent write up.  What I want to share is the best method for setting up popups for your WordPress website, and for that the tool I most recommend is the Popup Maker plugin.read more →
Pre-Launch Testing for WordPress: The Devil is in the Details

Pre-Launch Testing for WordPress: The Devil is in the Details

You have spent several months having an agency create a WordPress website for you, and it is almost time to launch. More than likely your eagerness is very high to get your fantastic site out to the public. Before you do so, it will serve you well to take the time to go over the site with a fine-tooth comb with a pre-launch testing procedure. It is much harder to correct any issues once the site is live. Below are some points to consider as you are about to launch.read more →
Squarespace vs. WordPress – Which should you pick?

Squarespace vs. WordPress – Which should you pick?

Squarespace is like a paint-by-numbers kit, and WordPress is like an entire art store (including the paint-by-number kits, if that's what you want). As long as the picture on the box is exactly what you want, the paint-by-numbers approach might be perfect for you. But if you want a platform with unlimited room to grow, and expand, and develop your site, then WordPress is a better fit.read more →