Denver Website Design, Development, and Digital Marketing

Watermelon Web Works is a digital agency based in Denver, Colorado

We have over ten years of experience developing high-quality websites and web applications for clients of all sizes.

For more than a decade, our team has specialized in making our clients' web dreams a reality. From individuals to large corporations, non-profits to financial institutions, we have made it our mission to deliver high quality websites to clients all around the nation. Our strength lies in communication; we listen to our clients so that we can get a firm idea of their needs and goals before we ever write a single line of code. We're always eager to meet face-to-face with clients in the Denver area to start a discussion about how we can solve their web problems.

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Web Design Services

Web Design is the process of planning and creating the appearance of a website, but it's a lot more complicated than just making a site look pretty.

Design goes hand-in-hand with User Experience (UX). The way your website is organized and presented dictates how visitors will interact with it. If your website looks beautiful but is a nightmare to navigate, then it's not going to do you much good. Your site design needs to gently guide your users towards the content they are seeking.

Great communication leads to a great design. The most important step in our process is the initial meeting; it gives our designers a chance to pick your brain and get at the core of what your website needs to offer to visitors. As soon as we know that, we can develop the initial wireframe models that determine the ideal placement of every element of your site. It's a delicate art; we want to emphasize the most important aspects of your site without diminishing the rest.

With the wireframes in hand, we can begin the design phase, where things start to take shape. Our basic models become stunning mockups that include the imagery and branding that will appear on the final product. In the end, you'll receive a pixel-perfect visual representation of your website-to-be. These mockups will then get passed of to our development team so they can get to work on building the code that will become your website.

The web design process is perhaps the most important step in the creation of a website. It takes time to get it right, but careful planning pays off in the end. Things are going to change along the way, and that's ok. As the design comes together, you'll realize what works and what doesn't, allowing you to improve things as you go. There will be some tough decisions to make, but our expert designers are there to answer your questions and provide recommendations that will help you get the best design possible.

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Web Development Services

Web Development is the process of turning a design mockup into a functional website, and half the battle here is simply knowing which of the thousands of different web technologies will be the best tools for the job.

Should you use WordPress or Drupal? What about Joomla? Is jQuery the way to go, or is the project better-suited to Angular or React? There are a seemingly-infinite number of ways to build a website, and it's difficult to determine the best method without some help. Our web developers have collective decades of experience using hundreds of different languages, frameworks, and content management systems. This gives us a clear understanding of the best approach to take for each individual project we encounter.

When developing a website, you may find an overwhelming urge to use all the features you can. Stick a map on that page, and add a forum to that site where visitors can get together and chat. Finding ways to engage your audience is great, but there comes a point where enough is enough. It's easy to bog down your website with a ton of different tools that your visitors will never use. It's much more difficult to determine the few features that will provide real benefit to your site's users that will keep them coming back for more.

Our development team has extensive experience building websites of all kinds. It's given us a lot of insight into the tools that people like to engage and interact with, as well as the ones they'll never touch. Let us help you find the right suite of features that will make you the online leader in your industry, leaving your competitors in the dust.

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Digital Marketing and SEO Services

Digital Marketing is the process of driving traffic to your website and spreading your online content across the web. It's the last piece of the puzzle in creating a website that's repeatedly visited by fans around the globe.

Digital Marketing is an umbrella term that takes almost every aspect of your website into account. Social Media, Search Engine Optimization (SEO), Content Strategy, Conversion Optimization - each of these pieces need to work together to build a promotional strategy that really works. You can try to be a jack-of-all-trades and do it all yourself, but it really takes an expert in each of these fields to create an actionable plan for marketing your website to the billions of internet users out there.

Search Engine Optimization is a moving target. What worked in the past may not work today, and there's no way to be sure that current SEO best practices won't change in the future. As marketers tweak and test their sites, they learn more about manipulating Google's ranking algorithm. When these strategies become so mainstream that websites start to focus more on ranking than creating beneficial content, Google changes the game, setting everyone back to square one (or worse). When you don't know the rules, SEO can be a risky game to play.

Luckily, we've been working on search engine optimization for a while. Over the years, we've had a front-row seat, watching SEO strategies rise and fall with the times. There's a lot of theory involved in SEO, but we've been in the game long enough to base our decisions on fact. We've seen the real results of implementing hundreds of SEO strategies on thousands of websites, and it's given us a deeper understanding of what the search engines are looking for in a first-page result.

A great digital marketing strategy is going to take every little piece of your website into account. Code, content, and promotion all need to work together to get the best results and bring in the most traffic. Our marketing team can work with you to develop a plan to get every piece of your website working in unison to get you the maximum amount of exposure possible.

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