Watermelon Web Works is a Portland web design agency operating nationwide.

Watermelon Web Works has been designing high quality websites since 2002.

What we have learned is that there are a few primary areas of focus to any good web design.

Websites should be easy to use

One of the most important aspects to a website is that it is easy to use. If you have the prettiest website in the world and it is difficult or frustrating for users, you’ve lost the game before they ever get a chance to see your greatness. We have studied on this concept for many years. It is generally our top priority when designing a new website.

Websites should always accomplish business goals

At the end of the fiscal quarter, we don’t want you to have a website bill and nothing to show for it on the other side of the balance sheet. The websites that we design are usually very good, in fact, at chalking up some serious points in the assets column. That’s why our first conversation with you is often centered more around business goals than it is around color, design trends and other important concepts in design. Once we have a clear sense of what we want to accomplish in our collaboration with you, we then move on to the various toolboxes that we have to accomplish those goals.

Your site serves a specific purpose for visitors

If your website is not useful to its visitors, they generally won’t come back. So we help you to make good decisions about content, structure, and functionality. We measure, measure, measure to be sure that people are using the site the way that it is designed to be used (and if they aren’t, we take the time to understand and correct it).

Finally, yes, of course your website needs to be elegant, professional, and up to the privilege of being your digital face on the internet. People judge you, your organization, the ability of your company to perform its core services, etc. based on your website. We have developed an intimate understanding of this over eleven years in business.