For many brick-and-mortar small businesses, a website may not seem like a necessity. Shops and businesses that have been staples of their communities for years may not advertise at all; what use is a website in that case? However, as the world moves more and more online, with pandemic lockdowns only accelerating that trend, many small businesses are seeing untapped potential in online markets.
It’s safe to say that at this point, every small business needs a website. Here’s why:
- Visibility: nowadays, even when people are looking for something in the real world, they find it online first. Tools like Google Maps and social media are changing the ways that individuals discover local businesses.
- Contact: the internet provides a great way for your clients and customers to get in touch with you. But it’s also a great tool for you to keep up with them. Social media followers and email lists let you keep people coming back with special offers, new services, and more.
- Flexibility: Throughout the Covid-19 lockdowns, many businesses have had to pivot to a no-contact business model, and online tools became the key to doing that effectively. As businesses without websites struggled to get up and running, those with existing online presences had an easier time adapting. After seeing the benefits, many small businesses plan on keeping their online services active even as customers return to public life.
- Growth: even if you have no plans to expand your business beyond the local area, a website is a fantastic tool for growing your business. Moving aspects of your business online opens you up to a whole new range of clientele.
There are businesses that will continue to survive without a website or any online presence at all. However, any forward-looking business with plans to not only survive, but thrive, should seriously consider how they can leverage the internet in the years to come.
If you are interested in learning how a website could help streamline your business in particular, we are ready and eager to chat with you.