Web Marketing Questionnaire

  • What is your approximate budget for this project?
    Please enter a number greater than or equal to 0.
  • What is your primary reason for having a web site? What do you want your site to do? What business or organizational goals do you hope to realize through your site? Consider the following:

    Lead generation: gathering potential customer contact information.

    Sales: direct purchase of products through site using credit card or other methods.

    Contracting: customers sign up/request/schedule appointment online for your services.

    In-house cost saving: reduce expenditures with automated online resources such as print or other activities.

    Customer service: reduce expenses and improve reputation through added online services available to clients.
  • Who are your competitors or like organizations? Please list names and web site addresses.
  • What is unique about your business or organization? Why do people run to you for what they need? (examples: Our competitors all run Bed and Breakfast Inns in Fairbanks, Alaska, but we have a hot spring in the courtyard - or - Our organization sells products with unique names that people recognize, like ______ and _______.)
  • If you were one of your potential visitors, which words would you type into the search engine to find your site? Please be as specific as possible, and don't forget to include common industry synonyms...
  • Relative to what you offer through your business and your website, what other interests do your visitors have? What if your customers weren't looking for you? Which words or phrases (when typed in to a search engine) would you hope might lead them to you?
  • Finally, take a deep breath and put all marketing angles aside. Now, what would you like to say on your website? If you could say anything you wanted to say, no sales pitches or marketing strategies. Write down a few phrases or sentences directed at your customers personally and individually, from you to them.