On-Page Technical SEO
Optimizing Your Site For Search Engines
Search Engine Optimization is the process of making your site easier for search engines to understand. It is extremely important and affects where your site appears in Google’s search results. The higher you rank, the more people visit your site.
We help businesses ensure that sites are optimized for search engines:
The first step in SEO is deciding which keywords you want to rank for. There are a lot of factors to consider: volume (how many people are searching for a keyword), intent (what are users expecting to find when searching for a term), and competition (what kind of sites are currently ranking for this term). We can help by researching and generating a list of keywords that meet the needs of your SEO goals.
Your website’s structure affects how Google and other search engines interpret your content. You need to make sure your target keywords are placed in the right places to provide the most benefit, and that you’re using schema markup and other data structures to help search engine indexers understand your website.
Most SEO link discussions focus on backlinks, or external links from other websites. However, internal links, or links between different pages on the same site, are also important. We can help you make sure that your topically-relevant pages are interlinked, and that your anchor text is optimized to help you rank for the right keywords.
Featured Snippet Optimization
Over the past few years, Google has been steadily increasing the amount of search results pages that include a featured snippet. The featured snippet has largely replaced the coveted #1 search result position, replacing it with a highly-visible information box linking to the source website. Any page that ranks on the first page (positions 1-10) has a chance of becoming the featured snippet, and the formatting and structure of your content plays a key role in claiming that spot.
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