A website needs traffic to be successful. We create beautiful websites, but we also know how to promote them and get them in front of potential users. Whether you’re targeting search engine results or social media audiences, we can help you reach the right people.
Search Engine Optimization (SEO)
We want your website to be ranked as high up the page as possible for the phrases that are pertinent to your products and services. We have lots of tools (and have had lots of success) in accomplishing just that. We evaluate the structure and semantic markup behind the scenes and run through a checklist of more than 65 items to be sure that the foundation is solid. And that is just the beginning.
What’s your competition up to? Are they successfully ranking at the top of search engine results? We evaluate the strategy of your most important competitors so that we can learn from it, and we implement the best of what our research reveals.
Organic SEO is our favorite method for getting your website listed because of the favorable cost per conversion comparison with Adwords. However, there are situations where Adwords and other paid search methods are appropriate and highly desirable. Off-page SEO is an important part of our overall search engine strategy.
Social strategy is a cornerstone of any successful online marketing effort, but Facebook is not the best solution for every business. We take the time to understand your business goals and how social media can accelerate your success. Not only do we help you to evaluate the appropriate platform, we can help you build the social media tools to reach the widest possible audience.
Talk is cheap, so we measure absolutely everything, and we share the results with you in a package that is actually a delight to behold. We measure unique page views and how many visits come from each country, but we also measure specific goals and tell you, for instance, if someone bought that watch because of your Twitter feed.
Alexa / Page Rank
The Google page rank system is a fairly ingenious concept. It is internet democracy in action. The more people who link to your page / site, the better. Fortunately, we are excellent campaign managers. We get your site linked from lots of appropriate places on the internet, and we keep on measuring.