Goodell Physical Therapy provides personalized physical therapy for patients in Portland, Oregon, and they needed a high-powered website to make it simple for visitors to connect with their services, therapists, and treated conditions. We developed a website in WordPress and built a custom theme using the design from their previous site to maintain aesthetics. We used organic search engine optimization on this site to make it easy for clients to find them and they have experienced increased ranking and traffic as a result.
The new site structure makes it much easier to keep content up to date. As a business with a brick and mortar location, Goodell Physical Therapy needed to be identified locally, and easily contacted. We updated their Local Profile with several of the mainstream providers such as Google and Yahoo!. We added schema to their address and phone number which makes search engines able to determine the location of the business, and allows mobile visitors to call by clicking on the phone number. Now this physical therapy clinic is more identifiable in the region they actively service.