Blocker Ranch is a horse supplies manufacturer with an authentic cowboy style. The Blocker Ranch website is built in WordPress, which enables the Blocker Ranch team to manage the online store independently. Their main products for sale are horse tie rings, which Blocker Ranch redesigned to be more safe for horses. The Blocker Tie Ring is innovative to the industry, but the benefits to their products may not be evident to all customers. To assist informing new customers, The Blocker Ranch ecommerce website is designed to educate visitors on the differences and benefits of the Blocker Tie Ring compared to standard tie rings. The website structure is minimal in destinations to make navigation simpler, and the discovery process more likely. The Blocker Ranch website offers free information to all visitors because a well informed customer is more likely to make a purchase.