Perfect Patch Asphalt Company offers paving contractor services in Colorado, and needed a WordPress website optimized to reach more of their target audience. To perfect the site’s search engine optimization, we researched the asphalt and concrete paving industry and configured their site using highly searched keywords with low competition. Schema was added to identify phone numbers and location, making important information identifiable by search engines and mobile devices. Custom contact forms were strategically located to provide calls to action for interested visitors. Now their website is more likely to be found, and makes contacting perfect patch easy from any device.