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How Often Should I Update My Company Blog?

When it comes to your company blog, regularly posting high quality SEO content plays an important role in ranking and popularity. But is there a more specific guideline on how often you should update your blog for optimal results? I’ve tracked down some data on the connection between posting frequency and web traffic that can help you answer this question for your business.

Blogging Results Vary Between Businesses

A study by HubSpot showed that blog posting correlated with higher traffic for all businesses, but that these results varied based on company size and if they were a B2B or B2C.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts.

(Source: HubSpot)

These findings suggest that your optimal blogging rate is affected by your company size and type. B2B companies and those with 201+ employees did not see significant increases in traffic until they consistently posted 16+ times per month. At that point, their traffic shot up dramatically. B2B companies and those with fewer employees saw more immediate results from less frequent posting, but also experienced a substantial increase in traffic when publishing 16+ times per month.

Optimal Frequency Depends on Your Goals

Considering how much of an increase in traffic you would like to see will help you determine your optimal posting frequency. Posting on a weekly basis is a good minimum for staying in favor with search engines and your audience, but posting 2 to 3 times weekly will likely generate better results. If you are hoping to raise your amount of traffic by 3x or more, this study suggests that 16+ posts per month is ideal.

Content is Always Key

Posting frequently won’t help you to see an increase in traffic if you don’t publish high quality content. This is always the most important aspect of your blog, the part that keeps working to draw others in. While the importance of a consistent posting schedule can not be underestimated, neither can the quality of your content. Maintain a posting schedule that strikes a balance between quantity and quality without sacrificing either. If you are struggling with the process of creating high quality content, you may benefit from the assistance of professional content writing services.

Sources:
Hubspot
Forbes
Small Biz Trends
Quick Sprout

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