Most sites that we work on with clients are optimized for search engines. All of our websites are equipped with a state-of-the-art analytics package that will let you know who is visiting your site, and what they are doing when they are on the site. You will be able to know how they found your website (search engine results, links from other sites, advertisements, etc.), when they visited your site, what pages they are vising the most, their geographic location, their viewing device (desktop, iPad, Android, etc.), and much, much more.
This data can be used to focus marketing efforts, giving you a greater return on investment. In addition, we can use this data to enhance areas of the site that are not as effective at retaining visitors.