From Good Design to Great Design

Design on the web can seem to be changing at warp speed. Thankfully, we’ve moved beyond the worst of the worst of the beginning days of website design. But now that we’ve mostly filtered out the lowest common denominator, where do we go from here? What does stepping from good design to great design in your Wordpress site look like?

My business has a Facebook page, do I really need a website?

If you are one of the 80 million small businesses that have a Facebook page, you may question whether it is worth creating your own WordPress site. After all, Facebook is the third most visited website in the world with over 2 billion active users and doesn’t require any technical knowledge whatsoever to use. Why would someone bother with the expense and effort to create a standalone website? There are many reasons to do so, and relying on Facebook alone is a losing proposition.

How Gestures are Changing User Experience Design

It wasn’t all that long ago that a WordPress site experience was ruled by the clicks of a mouse, but as time moves on, so does technology. Now a user’s experience of a site is highly shaped by the gestures of the swipe, pinch, and spread. Who would’ve thought? It’s easy to use these gestures everyday without thinking too much about it, so let’s take a quick look at what some of them are.

How to Prevent Your Site’s Emails from Going to Spam

Virtually every website these days sends automated emails.  Whether it be for newsletter signups, Magento order confirmations, or forum posts on WordPress, your site will send out emails on a regular basis to your visitors. On occasion you may hear reports from your users that they are not receiving your site’s emails, or they are landing in their spam folders. Keep in mind that this info is coming from users who take the time to notify you directly; in reality a great number of users may be affected. Here are several techniques to eliminate your site’s emails from being marked as spam.

Getting Rid Of Gutenberg: How to Revert to the Old WordPress Editor

How to Revert to the Old Wordpress Editor

WordPress 5 is the latest major update to the internet’s most popular content management system. It is perhaps the largest change WordPress users have ever had to deal with for one reason: the new block editor, Gutenberg.Gutenberg is WordPress’s attempt to compete with up-and-coming drag-and-drop website builders like Wix and SquareSpace. These tools let everyday users build websites from the front end, where you can immediately see each and every edit exactly as it appears to your visitors.

What is UI Design?

UI Design (User Interface Design) is a term that’s thrown around a lot, but what does it actually mean? Simply put, it is the design of the user’s visual experience. This entails the design of an app or Wordpress site’s screens, buttons, icons, images, text, and any other elements a user will see and engage with.

WordPress for Email Campaigns? Opt for MailChimp, Constant Contact, or Aweber

You’ve built an amazing WordPress website, created a social media marketing strategy, and are now eager to build a mailing list to connect with your customers via regular email newsletter campaigns.  You love WordPress for managing your website’s content as well as countless other bells and whistles, so you assume it’s also the best tool to manage mailing lists, newsletter templates, and marketing campaigns.  However, in this instance, your best approach is to stick with the folks who specialize in those functions, specifically a professional email marketing service such as Mailchimp, Constant Contact, or AWeber.

What Are WordPress Plugins?

The purpose of a Content Management System, such as WordPress, is to give users the ability to build a custom website without needing to program it from scratch. WordPress itself provides a foundation of basic functionality for a simple site (user management, basic pages, a blog, comments, etc.), and a theme provides the look of … Read more