What’s in a name: Secrets to a great URL

It’s no secret that the setup for your website determines how easily people can find it online; in fact, it’s the core concept of Search Engine Optimization (SEO). What is less commonly known is that a huge part of getting more traction on your website happens before anyone, from visitors to Google’s indexing bots, even … Read more

Learning to use the WordPress editor

The WordPress editor is where most content is created on a page or post in WordPress. The tools of the WordPress editor assist in adding images, formatting text, and organizing your content. Knowing how to use the tools will allow you to think about your content more professionally, and provide more engaging content. Toolbar Toggle … Read more

Why and how to keep your WordPress website up to date

Keeping your WordPress website up to date is important for the security of your system, the compatibility of your software, and accessibility of your visitors. The benefits of an up to date website are numerous. A modern website with up to date software is less likely to experience hacking or spam. Older software is at … Read more

Website contact information: a key to success

Obtaining contact info is a common reason for visiting a website. By evaluating the needs of your visitors, you can strategically present your contact information for the benefit of people and search engines. Know your visitors and the type of contact information they commonly desire. The hours of operation are important for a local restaurant, … Read more

Tips for making ecommerce shop management easier

Managing an ecommerce shop requires staying current on a variety of topics. Sometimes it can be overwhelming to stay up to date on orders, stock, questions, comments, security, and content management. With the help of useful tools built for your ecommerce system, you can setup your website to make important data more accessible. With some … Read more

Add 5 New Ways To Get Customer Feedback

One of the most important things a business can do to improve is listen to customer feedback. Instead of waiting for the occasional compliment or customer complaint, you can be pro-active and add more communication channels to facilitate feedback. Here are five of our favorite ways that customers can get in touch online. 1) Forums … Read more

If You Don’t Know What Google Analytics Is, You’ve Been Hiding Under A Rock

When I perform a Google Search for “Google Analytics”, I see that there are over 101,000,000 results. That’s nearly twice as many results for the term “apple pie” at 44,300,000! From this metrics-based observation, we can conclude that “Google Analytics” is an extremely active topic on the internet and if you’re reading this blog, you probably should … Read more

Why you need a Landing page and not just a Home page

Search engine optimization can be so tricky. If you’re trying to educate yourself, you will read lots of different things from different people. That’s why we share only SEO knowledge that we’ve gained through direct experience. Enhancing your website’s performance with a landing page falls into that category of search engine optimization. Instead of a … Read more