How do Google and other search engines rank my website?

Google is often the ‘bar’ set for how well a website is doing. Top search results for a given search term are highly valued and sought after by website owners. Higher visibility means greater search traffic to your website, and in turn, more conversions and sales (if you are an ecommerce vendor.) And while most … Read more

Choosing a New WordPress Theme: Custom Design vs. Premium

One of the great features of WordPress is that the content (data) and presentation (look and feel) are separated, making it relatively easy to change the ‘skin’ of your website without making any changes to the content you already have in place.  While all of the content for your site is stored in the WordPress … Read more

Increasing your SEO rankings through Social Media and Yoast

WordPress is an often overlooked aspect of web design.  So much effort and planning goes into creating a visually pleasant experience for our human users that we forget that web crawlers care about actual content rather than presentation. While SEO may seem daunting, implementing it is easier than one might think. Increasing your rankings with … Read more

How Advanced Custom Fields can take your WordPress Custom Content to the Next Level

Advanced Custom Fields is my go to WordPress plugin for WordPress customization. There are quite a few plugins that can help you develop custom content for WordPress, but in my opinion this plugin stands far ahead of the pack. It is feature rich, the UI is beautiful, it is stable and easy to work with, … Read more

Import WordPress Content Easily with WP All Import

Getting a large amount of content, data, images and files into WordPress can prove time consuming to say the least. Often people do it manually, carefully setting up each post and page, copy and pasting each bit of content into its new location, and then painstakingly uploading all of the media the pages require. This is … Read more

WordPress Site Speed – five ways to step on the gas

Site load speed is one of those topics that rarely gets enough attention. In WordPress, there are about three zillion ways to improve load speed. We use some of these for our WordPress maintenance plans and have had dramatic results in some cases, so we thought we’d share the love. gZip compression gZip compression is … Read more

Building a Better Blog Post – Engage your Readers and Nurture your SEO

I’m a relatively new addition to the Watermelon Web Works team, and when they asked me to create blogging content, I was a bit under prepared. I’d never published content for a high end development company before! But I realized it was time to put my expertise down on paper (so to speak), and translate … Read more