What is A/B Testing and How Can It Benefit My Site?

A/B Testing is a digital marketing tactic that can help improve almost any aspect of your site. Whether you want to increase your conversion rate, keep users on your site for longer, or get visitors to view more pages on your website, A/B testing (also known as split testing) can help you achieve that goal. … Read more

WordPress Menus: An Introduction to the Basics

Many of our clients prefer a ‘hands-off’ approach to their websites and let us handle even small content updates, which we are always happy to do.  However, we encourage our clients to take advantage of the easy to use WordPress admin interface to manage their own content.  Creating and editing pages, posts, and media items is very … Read more

Choosing the Best Website Layout Template for Your WordPress Project

The world of web design has become increasingly diverse. WordPress themes and plugins allow websites to change their layout and format with incredible ease compared to the web technologies of the past. The wide array of formatting options can be confusing when creating a new site, and often brings up several questions: What should my … Read more

Video Content: WordPress, YouTube, and Vimeo Make it Easy

There is no better way to promote your products or services to potential customers than with engaging video content.  Conversely, there is no better way to frustrate and send that potential customer elsewhere than to present them with a broken or buffering video, or simply a very slow loading website due to video content.  So … Read more

Designing Smart Mobile Navigation with WordPress (or any platform)

In April of 2015, Google made a huge decision to boost rankings for mobile friendly web sites. This meant that web designers and developers everywhere had even more pressure to adopt mobile friendly design practices, so that their web site deployments would meet this requirement and thus improve their clients’ web presence. Watermelon Web Works … Read more

Optimizing Image Media with WordPress for better SEO and Site Speed

Images are indispensable rich media for a website, no matter the content: news, eCommerce, blogging, social networking, etc. Unfortunately, today’s standards of site speed and search engine ranking prioritize load times alongside quality content. And if you have to compete with another content provider, but your site load speed is abysmal, search engines will punish … Read more

Auditing usability in your Magento site

Magento is one of the most powerful and robust eCommerce platforms available. It provides solutions for any product you can imagine, from highly complex product bundles, to digital download products and online training and event ticket sales. Any product under the sun can be configured and sold through Magento. But despite its power, your Magento … Read more

Automatic WordPress Posting to Facebook, Twitter, and More!

WordPress is the most powerful and flexible content management system available, but to be sure you are reaching your target audience, it is also important that you have an active social media campaign where you present your content.  Sites like Facebook, Twitter, LinkedIn, YouTube, Google+, and Instagram are powerhouses when it comes to building your … Read more

Our Favorite WordPress Contact System – Contact Form 7

A contact form is an important part of any site for allowing users to submit questions and feedback to site owners. For WordPress sites, creating contact forms is simple with the Contact Form 7 plugin. Contact Form 7 is the most widely used and best supported plugin for creating contact forms in WordPress, and it’s … Read more

MailChimp

MailChimp, one of the most popular and reliable email service providers, offers versatility and a wide range of useful features while still being fun and easy to use. Often, our clients here at Watermelon Web Works want to increase their market reach along with maintaining a consistent web presence. With MailChimp, it is easy to not … Read more