Users vs Sessions vs Pageviews

Google Analytics: Users vs Sessions vs Pageviews

Google Analytics is one of the most popular website analytics tools available. By adding a tiny piece of code to your website (or even simpler, installing a plugin on a WordPress site), you can monitor how visitors interact with your web pages. Analytics will tell you how many visitors you received, which pages they visited, … Read more

Using the Eye’s Scanning Patterns on the Design of Your WordPress Site

Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site study has found noticeable … Read more

The Importance of Great Photography on your WordPress site

There’s no way around it, we are visual creatures. That means an image on your WordPress site can communicate a thousand times more effectively in a moment than a paragraph of text. And we’re assuming that the viewer even took the time to read that paragraph. Why do we love images so much? Why do … Read more

WordPress Audio Streaming

We were recently asked by a client to build an audio streaming player for their proprietary recordings. What a fun opportunity to use some of the built-in multimedia features of HTML5! The basic audio player for WordPress audio streaming is very simple to code, and even those not familiar with hypertext markup language can understand: … Read more

Which Magento 2 hosting platform is right for my business?

If you are looking to build a powerhouse eCommerce site, you would certainly do well to harness the power of Magento 2. Built for scalability and custom implementation, with hundreds of marketplace addons ready to architect your site just how you need it, it is no wonder that Magento has risen from the masses to … Read more

Magento: the Importance of Lean Development Practices

Here at Watermelon, we regularly work with Magento (or WordPress) projects starting from the ground up by estimating project costs, implementing Content Management System (CMS) solutions, creating and deploying site designs, and working with product, customer, order, and content data for a variety of eCommerce, membership-driven and boutique web sites. Magento and WooCommerce are favorites … Read more

Top Reasons for having a WordPress development site

WordPress remains the most popular content management system (CMS) in the world, mostly due to the ease in which the site can be customized. There are limitless possibilities as to what one can do with a WordPress site, from selling products via WooCommerce to hosting membership-based forums. The low cost of most WordPress plugins and … Read more

4 WordPress Plugins to Improve Content Workflow

WordPress was born as a blogging platform, and though it now easily tackles complex functions such as eCommerce, event management, and membership systems, among countless others, it still shines bright as an easy to use content management system for the masses.  However, even though it comes out of the box pre-equipped with everything you need … Read more

Using a CDN (content delivery network) with Magento, WordPress or any website

If you are a Magento or WordPress website owner you have undoubtedly heard about CDNs (Content Delivery Networks) as an essential ingredient in your site’s load speed and overall performance. However, you probably were too focused on creating content and running your web business to pay much attention to what may seem to be yet … Read more

What is Web Accessibility?

In the last several years, the internet has become a staple of human life. It is virtually unheard of for an individual not to go online. However, while the majority of internet users are perfectly capable of looking at a screen and interacting with a phone or a keyboard, there are others whose disabilities prevent … Read more