For many brick-and-mortar small businesses, a website may not seem like a necessity. Shops and businesses that have been staples of their communities for years may not advertise at all; what use is a website in that case? However, as the world moves more and more online, with pandemic lockdowns only accelerating that trend, many small businesses are seeing untapped potential in online markets.
These days most of us use at least one cloud file-sharing service, such as Dropbox, OneDrive, or Google Drive, to sync files between devices and share files with friends or work associates. What you might not have considered is how those same services can integrate with your WordPress website to provide some valuable enhancements.
Personnel changes are a part of life for every organization. If your business uses a WordPress website you may find it difficult to bring new employees on board to replace the departed personnel. Preparing for this eventuality ahead of time will pay big dividends. Below are a few tips observed from our experiences.
If you think subscriptions aren’t a good fit for your WordPress website, you might want to take a minute to consider all the possible uses for the subscription model. It’s easy to hear the word “subscription” and dismiss the topic because you associate it with traditional subscriptions to things like magazines, newspapers, etc. But the subscription model is far broader and much more versatile than that.
Congratulations on launching your new WordPress site! After plenty of testing and quality assurance the launch was successful and you have plenty of happy customers. While you may think that your work is done, you have to take into account that your site is only reaching those people who happen to speak your native language. There is a good chance (particularly if you have an educational site) that you could significantly increase your customer base through language translation. There are many ways to do this, but we’ll describe three primary methods.
Squarespace is like a paint-by-numbers kit, and WordPress is like an entire art store (including the paint-by-number kits, if that’s what you want). As long as the picture on the box is exactly what you want, the paint-by-numbers approach might be perfect for you. But if you want a platform with unlimited room to grow, and expand, and develop your site, then WordPress is a better fit.
People make decisions between proprietary (closed-source) software and open-source software daily without even realizing it. Do you own an Android phone or an iPhone? Are you browsing the internet with the Safari browser or Firefox? Internet Explorer or Chrome? Open-source software has a significant place in the world and in our lives, and that is especially true when it comes to all-things-internet-related. Chrome, Firefox, and the new Microsoft Edge browser are all open-source. As is the Android mobile operating system. At least a third (probably significantly more than that) of all websites are hosted on servers running Linux, an open-source operating system, and more than a third of all websites run on WordPress and many more are on Drupal, Magento, Joomla, and other open-source content management systems.
Recently we provided some tips on successfully launching a Magento Ecommerce site. Regardless of what type of website your are building, there really is no better way to prepare for launch than allowing real users to interact with the site. User testing is an excellent way to find all the bugs you may have overlooked before your live customers discover them.
Design on the web can seem to be changing at warp speed. Thankfully, we’ve moved beyond the worst of the worst of the beginning days of website design. But now that we’ve mostly filtered out the lowest common denominator, where do we go from here? What does stepping from good design to great design in your Wordpress site look like?