Each website page has a specific address, just like a home or business. In website jargon this is called the “url” or uniform resource locator. The technical details of how typing the url into the address bar (or clicking a link) actually brings up the specific webpage can get a bit complicated. On a simple level it involves back and forth communication between the web browser (Chrome, Edge, etc.) and the server, which is where the website is “hosted” which basically just means where all the files, images, and data for the website live. Along the way there is an “address lookup” which involves things like ip addresses, domain names, and DNS records.
As web developers, we’re often working on the most complex features and integrations that WordPress is capable of. From creating custom website themes to building new plugins, or perhaps linking with a complicated third party API to sync data from another system, we usually are working on aspects of WordPress far beyond what most website … Read more
Most businesses focus on adding fuel to propel their idea online. They look for ways to attract more visitors and spread their message. But what if your potential customers know about you and appreciate what you are doing but are still not interested in signing up, making a purchase, or any other number of end goals for your site? Consider if the online process which you interact with your customers has any friction or pain points, that stop them from making making that final conversion for you. Here is a list of important stumbling blocks to consider when it comes to your organization’s website, whether you run a WordPress non profit website focused on donations, a high volume Magento eCommmerce website, or any other site that has a specific goal for every user who lands there (which every website should).
Web links were probably the first feature of the internet that made is stand out from other media. The ability to click on a word and be referred to another document with more information about the topic remains a very powerful concept. Search engines still use links as one of the primary tools to understand and rank your website. Here are some thoughts on how to make the links on your site work to your advantage.
For many brick-and-mortar small businesses, a website may not seem like a necessity. Shops and businesses that have been staples of their communities for years may not advertise at all; what use is a website in that case? However, as the world moves more and more online, with pandemic lockdowns only accelerating that trend, many small businesses are seeing untapped potential in online markets.
These days most of us use at least one cloud file-sharing service, such as Dropbox, OneDrive, or Google Drive, to sync files between devices and share files with friends or work associates. What you might not have considered is how those same services can integrate with your WordPress website to provide some valuable enhancements.