What is UI Design?

UI Design (User Interface Design) is a term that’s thrown around a lot, but what does it actually mean? Simply put, it is the design of the user’s visual experience. This entails the design of an app or Wordpress site’s screens, buttons, icons, images, text, and any other elements a user will see and engage with.

UX Laws that can Improve Your WordPress Site’s Overall User Experience

As the world becomes more screen focused, the amount of energy put into crafting a smart and thoughtful user experience becomes more important. The overall User Experience (UX) is the design of the information organization and architecture, and the User Interface (UI) is the visual elements and design. There are many UX design principles that … Read more

Using the Eye’s Scanning Patterns on the Design of Your WordPress Site

Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site study has found noticeable … Read more

Typography and Web Design

Often overlooked for its more exciting design counterparts, typography plays an integral part in creating the tone and overall experience of any successful website. As Oliver Reichenstein so astutely put it, “Web Design is 95% Typography”. So we better pay attention to how to do it well. The Basics Typography is the art and science … Read more

How Website Design Colors Affect Your Users

Website colors shouldn’t be chosen lightly. They need represent your brand, complement your site content, and evoke the right feelings in your visitors. We’re not saying that choosing the right color scheme for you will make or break your small business, but it can certainly have an effect. Say you were looking for some solar … Read more

Designing Smart Mobile Navigation with WordPress (or any platform)

In April of 2015, Google made a huge decision to boost rankings for mobile friendly web sites. This meant that web designers and developers everywhere had even more pressure to adopt mobile friendly design practices, so that their web site deployments would meet this requirement and thus improve their clients’ web presence. Watermelon Web Works … Read more