What’s in a name: Secrets to a great URL

It’s no secret that the setup for your website determines how easily people can find it online; in fact, it’s the core concept of Search Engine Optimization (SEO). What is less commonly known is that a huge part of getting more traction on your website happens before anyone, from visitors to Google’s indexing bots, even … Read more

Learning to use the WordPress editor

The WordPress editor is where most content is created on a page or post in WordPress. The tools of the WordPress editor assist in adding images, formatting text, and organizing your content. Knowing how to use the tools will allow you to think about your content more professionally, and provide more engaging content. Toolbar Toggle … Read more

Google algorithms, SEO and the prime directive for your website

What the heck is a Google algorithm? Does it have fins? This was a question posed to me by one of our clients recently. It does not have fins. It may, however, make some hard-working people shriek at the approach of a potential website killer. AlgorithmA procedure or formula for solving a problem The problem … Read more

Local SEO & Google Authorship: two must-use strategies

There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more