Here’s Why Small Businesses Need a Website

June 22, 2022October 1, 2021 by morgan

If you are a small business owner, you probably know in some sense that you need a website, but you may not be able to say exactly why you need a website. Sure, almost everyone is online these days, and with each passing year the world seems to get more and more digital. But there are also lots of different ways to “be” online. Why does your business need a website when it has a perfectly good Facebook page? Is an entire standalone website really necessary?

Google Analytics Basics

June 22, 2022September 10, 2021 by joanna

Five graphs to look at in Google Analytics. Learn how to interpret them to improve your site traffic and growth.

Managing links on your WordPress site

June 22, 2022August 7, 2021 by joanna

Web links were probably the first feature of the internet that made is stand out from other media. The ability to click on a word and be referred to another document with more information about the topic remains a very powerful concept. Search engines still use links as one of the primary tools to understand and rank your website. Here are some thoughts on how to make the links on your site work to your advantage.

How to Set Up Google Analytics for WordPress The Right Way

June 22, 2022December 4, 2020 by morgan

Google Analytics is the default choice for tracking traffic on your website. If you want your site to rank on Google’s search results, you really can’t go without it. It’s free, easy to use, and easy to install. It’s so easy to install, in fact, that there are countless WordPress plugins designed just for that. But with so many choices, it’s not always clear how to set up Google Analytics the right way.

SEO Maintenance: Quick and Easy Updates to Improve Your Google Rankings

April 17, 2023November 6, 2020 by morgan

Many business owners think Search Engine Optimization (SEO) is a one-and-done thing. You do the work to optimize your site, and then Google does the rest. Now that sounds like a pretty sweet deal, but the problem is it’s not true. If you are interested in improving your SEO for your WordPress, Magento, or other website, read on!

Understanding SEO: What is it, How Does it Work, and Why is it Important?

June 22, 2022July 18, 2020 by morgan

If you’re a website owner, you’ve probably heard the term SEO. You might even know a little bit about it. Or maybe you don’t understand SEO at all. If you fall into the latter category, this post is for you. This article isn’t going to give you everything you need to make you an SEO master. Rather, it will provide you with the most basic overview that will give you enough information to start learning more and asking the right questions.

New Year’s Resolutions for your WordPress Website

June 22, 2022January 13, 2020 by Mark L

With the new year comes the opportunity for a renewed and better you. So too is the opportunity for a new and better WordPress website. Use the following as a checklist for the new year (or anytime) to ensure your website is in tip-top shape.

WordPress Redirection

June 22, 2022November 5, 2019 by Mark L

As your WordPress website evolves over time it is inevitable that you will remove old pages, rename pages, and add new pages. This is especially true when completing a redesign project or content restructuring. Another common instance we see this occur is when an organization grows, changes the business model, or merges with another organization. When this happens, you need to take special care to ensure that any page URLs that were removed or changed are properly redirected to an existing page, otherwise your site will generate what are called ‘not found errors’ until search engines like Google fully re-index the site (which can take some time). Also, any links back to the site you or others posted on social media, online directories, or via other site’s blog comments which no longer exist will return that same dreaded ‘not found error’. These external links, called ‘back links’, are especially important for search engine optimization (SEO) not to mention user experience (linking to a ‘page not found’ as a first impression of your website is far from ideal). Oh, and those ‘not found errors’? Too many of them can have a negative effect on SEO too.

Is gtag.js the same as Google Tag Manager?

June 22, 2022October 4, 2019 by morgan

Google Analytics is one of the most popular Analytics platforms out there, allowing site owners to monitor traffic to their website. It lets you see how many visitors you’re receiving, where they’re coming from, and what pages they are looking at. It’s an indispensable tool for figuring out how users are interacting with your website.