New Year’s Resolutions for your WordPress Website

With the new year comes the opportunity for a renewed and better you.  So too is the opportunity for a new and better WordPress website.  Use the following as a checklist for the new year (or anytime) to ensure your website is in tip-top shape.

WordPress Redirection

As your WordPress website evolves over time it is inevitable that you will remove old pages, rename pages, and add new pages.  This is especially true when completing a redesign project or content restructuring.  Another common instance we see this occur is when an organization grows, changes the business model, or merges with another organization.  When this happens, you need to take special care to ensure that any page URLs that were removed or changed are properly redirected to an existing page, otherwise your site will generate what are called ‘not found errors’ until search engines like Google fully re-index the site (which can take some time).  Also, any links back to the site you or others posted on social media, online directories, or via other site’s blog comments which no longer exist will return that same dreaded ‘not found error’.  These external links, called ‘back links’, are especially important for search engine optimization (SEO) not to mention user experience (linking to a ‘page not found’ as a first impression of your website is far from ideal).  Oh, and those ‘not found errors’?  Too many of them can have a negative effect on SEO too.  

Is gtag.js the same as Google Tag Manager?

Google Analytics is one of the most popular Analytics platforms out there, allowing site owners to monitor traffic to their website. It lets you see how many visitors you’re receiving, where they’re coming from, and what pages they are looking at. It’s an indispensable tool for figuring out how users are interacting with your website.

My business has a Facebook page, do I really need a website?

If you are one of the 80 million small businesses that have a Facebook page, you may question whether it is worth creating your own WordPress site. After all, Facebook is the third most visited website in the world with over 2 billion active users and doesn’t require any technical knowledge whatsoever to use. Why would someone bother with the expense and effort to create a standalone website? There are many reasons to do so, and relying on Facebook alone is a losing proposition.

WordPress Maintenance – The devil is in the details

By now everybody knows that their WordPress website needs maintenance. Like almost everything associated with tech, websites and their components are constantly changing, being modified and upgraded to fit the latest trends and technological advances. Having regular WordPress maintenance on your site is important for all the obvious reasons: core updates, plugin updates, error log … Read more

WordPress and Social Media for Small Businesses

In this day and age, quite literally everyone and their grandmother is on social media, including businesses like yours. Having an active social media presence is almost as important as having a website and a lot of consumers will question your legitimacy if that is not the case. Social media marketing can be a great … Read more