Many business owners struggle to decide what content should go on their website. Especially if your business is done in a brick and mortar store or exclusively in person. Here is a basic framework that can help you decide what type of information would benefit your potential customers. You can think about it in terms … Read more
Everyone wants to know if their WordPress website is being picked up by the major search engines. There are a couple simple steps you can take to not only make sure that your site is listed and ranked but also keep track of the keywords you are ranked for. Check your WordPress settings. To check … Read more
Everyone wants to be the winner and appear on the coveted first page of search results. Google Ads are a great way to instantly appear on the front page – all you need to do is set a budget and select some good key phrases, right? Yes, this is true, Google Ads are a very … Read more
The holiday season is a crucial time for every e-commerce site. Almost everyone will do a sizable chunk of their annual business in November, December, and January. Heading into a season like that, site preparedness is of the utmost importance, and touches on several different aspects of your site’s front-end and back-end to ensure a … Read more
Magento is a powerful e-commerce platform, and like any other type of site, it requires using multiple extensions and modules to provide the full online shopping experience. These products cover fundamental aspects, such as adding shipping restrictions, to more sophisticated offerings, such as building and managing a customer loyalty program. If you want your site … Read more
Generally speaking, SEO improvements fall into two categories: on-site and off-site. On-site SEO is all of the stuff that you have control over. Optimizing your content, choosing the right keywords, and making sure your site is fast and mobile-friendly all fall into the on-site category. All of these factors are dependent on your website. Off-site SEO relates to the ways that other websites which you don’t control interact with your website. There are lots of things that go into off-site SEO, like social media shares and reviews, but the one off-site SEO factor that most everyone focuses on is backlinks.
Each website page has a specific address, just like a home or business. In website jargon this is called the “url” or uniform resource locator. The technical details of how typing the url into the address bar (or clicking a link) actually brings up the specific webpage can get a bit complicated. On a simple level it involves back and forth communication between the web browser (Chrome, Edge, etc.) and the server, which is where the website is “hosted” which basically just means where all the files, images, and data for the website live. Along the way there is an “address lookup” which involves things like ip addresses, domain names, and DNS records.
Small- to medium-sized businesses typically need to strike a balance between investing in growth and not wasting money on unnecessary expenditures, and one of the single biggest mistakes they can make is assuming search engine optimization (SEO) falls into the latter category.
If you are a small business owner, you probably know in some sense that you need a website, but you may not be able to say exactly why you need a website. Sure, almost everyone is online these days, and with each passing year the world seems to get more and more digital. But there are also lots of different ways to “be” online. Why does your business need a website when it has a perfectly good Facebook page? Is an entire standalone website really necessary?
Five graphs to look at in Google Analytics. Learn how to interpret them to improve your site traffic and growth.