Magento is fast becoming an industry leader in open source ecommerce. Its native ability to administer multiple stores from a common backend and powerful built in features makes it a popular choice for medium and large scale businesses. However, the gain in power comes at a substantial price: performance. Magento’s complexity requires a great deal … Read more
Reasons for website redesign range from “Our current website is keeping us from achieving our business goals” to “Hey, why do we still have a spinning globe on this website? Is it 1999?” and everything in between. Regardless of the motivation for a site redesign, we at Watermelon Web Works bring twelve years of experience … Read more
Steps to PCI compliance The convenience of Ecommerce for both buyers and sellers is hard to beat. However, there are risks involved every time credit card data is transmitted over the Internet. In an effort to mitigate risk and protect themselves from fraud, credit card companies created the Payment Card Industry Data Security Standards (PCI-DSS) … Read more
Just like anything else you spend money on for you business, a good website is an investment, and one that should ultimately pay for itself. At Watermelon, we are acutely aware of this, and have been working with new and existing clients to maximize the return on their investment for 12 years. When I make … Read more
Images are surprisingly important to your visitors and to their experience while visiting your website. Images are a human element that allows us to relate to the content. They are the aesthetic crux of any website. Images are powerful design elements which bring color and style to the page while visually informing visitors about the … Read more
Conversion rates. If you are a seasoned ecommerce entrepreneur, you know them well. On an e-commerce site, in its simplest form, conversion rate means “how often do people buy from your store instead of just visiting it”. This list will give you one or two (or eleven) ways to increase your e-commerce conversion rate: Charging … Read more