The Pros and Cons of Magento Commerce Cloud

Magento 2 is a powerful eCommerce tool, but sometimes it isn’t clear which version you should use or where to host it. Magento Open Source solution is fairly robust for an eCommerce system, but the Enterprise version (Magento Commerce and Magento Commerce Cloud) provides a number of enhancements including the ElasticSearch search engine, B2B catalog implementations like quoting and credit lines, related product automation, rewards programs, gift cards, and much more. For many companies that need these advanced solutions, the choice is clear.

Magento vs. Shopify: Which one is right for my store?

We’ve explored platform choice for Magento and other e-commerce sites before. There is a plethora of choices and we will examine the most popular and feature rich e-commerce platforms and other options. Watermelon Web Works does a lot of work with Magento and Magento 2, but occasionally we do get questions related to another big name … Read more

WooCommerce Customer Engagement

Website visits and WooCommerce customer engagement are without a doubt essential for your growing your business.  But blanket email blasts and re-marketing campaigns are only part of the solution. You can’t be certain your email blast will be relatable to every member of your segmented email marketing list.  Advertisement campaigns and user tracking help, but … Read more

Which Magento 2 hosting platform is right for my business?

If you are looking to build a powerhouse eCommerce site, you would certainly do well to harness the power of Magento 2. Built for scalability and custom implementation, with hundreds of marketplace addons ready to architect your site just how you need it, it is no wonder that Magento has risen from the masses to … Read more

Magento: the Importance of Lean Development Practices

Here at Watermelon, we regularly work with Magento (or WordPress) projects starting from the ground up by estimating project costs, implementing Content Management System (CMS) solutions, creating and deploying site designs, and working with product, customer, order, and content data for a variety of eCommerce, membership-driven and boutique web sites. Magento and WooCommerce are favorites … Read more

Protected Member Areas with WooCommerce Subscriptions and Notifications

Are you running a WordPress site that requires a secure user area with protected content? Do you have private content that only members of your association can access? Do you provide a fee-based business that has need-to-know documentation for your clients? WordPress doesn’t provide this feature by default, but it does provide user role access … Read more

What is A/B Testing and How Can It Benefit My Site?

A/B Testing is a digital marketing tactic that can help improve almost any aspect of your site. Whether you want to increase your conversion rate, keep users on your site for longer, or get visitors to view more pages on your website, A/B testing (also known as split testing) can help you achieve that goal. … Read more

Magento Patches: Keeping your Magento 1.x store secure

Magento is one of our favorite E-commerce platforms, and many store owners around the world agree. No open source E-commerce solution is as scalable, robust, and feature-rich. However, with these advantages comes increased complexity, and its ever-increasing popularity attracts unsavory sorts who seek out to exploit any vulnerabilities that may be present in the vary … Read more