Website Redesign

Picking a WordPress Theme … In the Age of Gutenberg

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This was going to just be a post about WordPress themes. We were going to talk about why you might want to pick one type of theme over another (and we’ll still get to that). But when you look into what is happening in the world of WordPress themes right now, you start seeing articles and posts with titles like this one: The End of WordPress Themes is in Sight. And that’s worth talking about. That headline might be a bit extreme, but there is definitely a change in the role themes play looming on the horizon.

WordPress Redirection

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As your WordPress website evolves over time it is inevitable that you will remove old pages, rename pages, and add new pages.  This is especially true when completing a redesign project or content restructuring.  Another common instance we see this occur is when an organization grows, changes the business model, or merges with another organization.  When this happens, you need to take special care to ensure that any page URLs that were removed or changed are properly redirected to an existing page, otherwise your site will generate what are called ‘not found errors’ until search engines like Google fully re-index the site (which can take some time).  Also, any links back to the site you or others posted on social media, online directories, or via other site’s blog comments which no longer exist will return that same dreaded ‘not found error’.  These external links, called ‘back links’, are especially important for search engine optimization (SEO) not to mention user experience (linking to a ‘page not found’ as a first impression of your website is far from ideal).  Oh, and those ‘not found errors’?  Too many of them can have a negative effect on SEO too.  

From Good Design to Great Design

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Design on the web can seem to be changing at warp speed. Thankfully, we’ve moved beyond the worst of the worst of the beginning days of website design. But now that we’ve mostly filtered out the lowest common denominator, where do we go from here? What does stepping from good design to great design in your Wordpress site look like?

What is UI Design?

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UI Design (User Interface Design) is a term that’s thrown around a lot, but what does it actually mean? Simply put, it is the design of the user’s visual experience. This entails the design of an app or Wordpress site’s screens, buttons, icons, images, text, and any other elements a user will see and engage with.

UX Laws that can Improve Your WordPress Site’s Overall User Experience

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As the world becomes more screen focused, the amount of energy put into crafting a smart and thoughtful user experience becomes more important. The overall User Experience (UX) is the design of the information organization and architecture, and the User Interface (UI) is the visual elements and design. There are many UX design principles that … Read more

Using the Eye’s Scanning Patterns on the Design of Your WordPress Site

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Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site study has found noticeable … Read more