As your WordPress website evolves over time it is inevitable that you will remove old pages, rename pages, and add new pages. This is especially true when completing a redesign project or content restructuring. Another common instance we see this occur is when an organization grows, changes the business model, or merges with another organization. When this happens, you need to take special care to ensure that any page URLs that were removed or changed are properly redirected to an existing page, otherwise your site will generate what are called ‘not found errors’ until search engines like Google fully re-index the site (which can take some time). Also, any links back to the site you or others posted on social media, online directories, or via other site’s blog comments which no longer exist will return that same dreaded ‘not found error’. These external links, called ‘back links’, are especially important for search engine optimization (SEO) not to mention user experience (linking to a ‘page not found’ as a first impression of your website is far from ideal). Oh, and those ‘not found errors’? Too many of them can have a negative effect on SEO too.
Design on the web can seem to be changing at warp speed. Thankfully, we’ve moved beyond the worst of the worst of the beginning days of website design. But now that we’ve mostly filtered out the lowest common denominator, where do we go from here? What does stepping from good design to great design in your Wordpress site look like?
It wasn’t all that long ago that a WordPress site experience was ruled by the clicks of a mouse, but as time moves on, so does technology. Now a user’s experience of a site is highly shaped by the gestures of the swipe, pinch, and spread. Who would’ve thought? It’s easy to use these gestures everyday without thinking too much about it, so let’s take a quick look at what some of them are.
UI Design (User Interface Design) is a term that’s thrown around a lot, but what does it actually mean? Simply put, it is the design of the user’s visual experience. This entails the design of an app or Wordpress site’s screens, buttons, icons, images, text, and any other elements a user will see and engage with.
There are many reasons why you may want to (or need to) move on from your old WordPress theme to a new one. Perhaps the former look and feel is too out of date for your taste. Or more likely your theme is out of date, and has become incompatible with necessary plugins. Or the … Read more
As the world becomes more screen focused, the amount of energy put into crafting a smart and thoughtful user experience becomes more important. The overall User Experience (UX) is the design of the information organization and architecture, and the User Interface (UI) is the visual elements and design. There are many UX design principles that … Read more
Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site study has found noticeable … Read more