Most businesses focus on adding fuel to propel their idea online. They look for ways to attract more visitors and spread their message. But what if your potential customers know about you and appreciate what you are doing but are still not interested in signing up, making a purchase, or any other number of end goals for your site? Consider if the online process which you interact with your customers has any friction or pain points, that stop them from making making that final conversion for you. Here is a list of important stumbling blocks to consider when it comes to your organization’s website, whether you run a WordPress non profit website focused on donations, a high volume Magento eCommmerce website, or any other site that has a specific goal for every user who lands there (which every website should).