WordPress Popups with Popup Maker

Virtually all websites these days feature some sort of popup message designed to get the user’s attention and/or follow through on some kind of call to action.  These can be to sign up for a newsletter, agree to terms of use, to feature new products, services or content, or for any number of other reasons.  Your initial reaction to reading the above may very well be: “Yeah, those things are really annoying.”  And you’re not all wrong. They certainly can be annoying and oftentimes are.  But more importantly, research shows they are effective.  So the goal should be to maximize their effectiveness while minimizing the annoying factor.  Choosing to not use them altogether simply because you’ve been to a lot of sites with popups that annoy you will cause you to miss out on opportunities to actually improve the experience for your website users, and also ultimately improve your bottom line.  However, the purpose of this article is not to convince you of the utility or best practices with popups.  For a very thorough discussion on that, check out Sumo’s excellent write up.  What I want to share is the best method for setting up popups for your WordPress website, and for that the tool I most recommend is the Popup Maker plugin.

Pre-Launch Testing for WordPress: The Devil is in the Details

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You have spent several months having an agency create a WordPress website for you, and it is almost time to launch. More than likely your eagerness is very high to get your fantastic site out to the public. Before you do so, it will serve you well to take the time to go over the site with a fine-tooth comb with a pre-launch testing procedure. It is much harder to correct any issues once the site is live. Below are some points to consider as you are about to launch.

Squarespace vs. WordPress – Which should you pick?

Squarespace is like a paint-by-numbers kit, and WordPress is like an entire art store (including the paint-by-number kits, if that’s what you want). As long as the picture on the box is exactly what you want, the paint-by-numbers approach might be perfect for you. But if you want a platform with unlimited room to grow, and expand, and develop your site, then WordPress is a better fit.

WordPress Categories vs Tags: What’s the Difference?

WordPress Categories vs Tags: What's the Difference?

WordPress is the most popular content management system on the internet, but it wasn’t always that way. Back when it was first created, WordPress was just a blogging platform rather than a fully-fledged CMS. Blogging is still at the heart of WordPress; any Posts created in WordPress are by default displayed in chronological order in your site’s blog feed. But keep blogging long enough, and soon your main blog feed will get unruly, and your readers may have to dig through pages and pages of posts before finding the article they’re looking for. How do you organize a blog with hundreds of posts?

New Year’s Resolutions for your WordPress Website

With the new year comes the opportunity for a renewed and better you.  So too is the opportunity for a new and better WordPress website.  Use the following as a checklist for the new year (or anytime) to ensure your website is in tip-top shape.

Why Open-Source Software is Important For Your Website

People make decisions between proprietary (closed-source) software and open-source software daily without even realizing it. Do you own an Android phone or an iPhone? Are you browsing the internet with the Safari browser or Firefox? Internet Explorer or Chrome? Open-source software has a significant place in the world and in our lives, and that is especially true when it comes to all-things-internet-related. Chrome, Firefox, and the new Microsoft Edge browser are all open-source. As is the Android mobile operating system. At least a third (probably significantly more than that) of all websites are hosted on servers running Linux, an open-source operating system, and more than a third of all websites run on WordPress and many more are on Drupal, Magento, Joomla, and other open-source content management systems.

WordPress Pages vs Posts: What’s the Difference?

WordPRess Pages vs Posts: What's the Difference?

A standard WordPress installation offers two different post types: Posts and Pages. If you’ve never worked with WordPress before, you may be asking yourself, “What’s the difference?” Both posts and pages have nearly identical editing interfaces, and at a glance, it is not obvious when to use each post type. If you find yourself asking these questions, you’ve come to the right place. In this post, we’re going to break down the differences between WordPress posts and pages and give you the confidence you need to know when to use each one.

How to Speed Up a WordPress Website

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Are you frustrated by your slow WordPress site? Do you routinely receive emails from your user base complaining about the site speed? Fortunately there are many ways to speed up a WordPress website. There isn’t one magic bullet to solve all problems, but a combination of the below will get your site up to speed in no time.

Picking a WordPress Theme … In the Age of Gutenberg

This was going to just be a post about WordPress themes. We were going to talk about why you might want to pick one type of theme over another (and we’ll still get to that). But when you look into what is happening in the world of WordPress themes right now, you start seeing articles and posts with titles like this one: The End of WordPress Themes is in Sight. And that’s worth talking about. That headline might be a bit extreme, but there is definitely a change in the role themes play looming on the horizon.

How does ADA compliance work on websites?

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ADA compliance is an often overlooked aspect of web design and development. An ADA compliant website focuses on ensuring content and markup are accessible for users with disabilities. These site users will use screen readers or other assitive technology to guide them through using a website.

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