Most businesses focus on adding fuel to propel their idea online. They look for ways to attract more visitors and spread their message. But what if your potential customers know about you and appreciate what you are doing but are still not interested in signing up, making a purchase, or any other number of end goals for your site? Consider if the online process which you interact with your customers has any friction or pain points, that stop them from making making that final conversion for you. Here is a list of important stumbling blocks to consider when it comes to your organization’s website, whether you run a WordPress non profit website focused on donations, a high volume Magento eCommmerce website, or any other site that has a specific goal for every user who lands there (which every website should).
WordPress is an incredibly powerful and ready to use content management system right out of the box. What really sets it apart though, is that its code infrastructure creates a basic framework that makes it easy to add additional functionality via plugins. Add this to the enormous popularity of WordPress, and you create an environment where thousands of brilliant minds are working to create plugins to perform an ever expanding list of functionality for WordPress users. Event management, learning management systems, forums, and of course eCommerce are just a small sampling of what WordPress is capable of when you pair it with the right combination of these wonderful plugins. More recently, a growing number of development teams have been working on an exciting new tool: support ticketing systems built on the WordPress framework. In our experience the most robust among these is WSDesk.
If you are a small business owner, you probably know in some sense that you need a website, but you may not be able to say exactly why you need a website. Sure, almost everyone is online these days, and with each passing year the world seems to get more and more digital. But there are also lots of different ways to “be” online. Why does your business need a website when it has a perfectly good Facebook page? Is an entire standalone website really necessary?
The best website layout is the one that makes it easy for users to accomplish their goals. That means that the best layout design is going to be different for each website. If you’re not a professional web designer, it can be hard to know what’s going to work best for your particular site. And even when you do make a decision on the layout design, how do you know if it was the right one? These few steps will help you through the process of designing a layout for your website.