In previous posts we have examined some solid WordPress security fundamentals such as keeping software up to date and using strong passwords at all times. However, for those who are especially security-minded there are some advanced techniques that can significantly amplify your security posture. Two Factor Authentication Two Factor Authentication (2FA) is increasingly becoming a … Read more
You’ve never heard of a content management system or WordPress, and if running a storefront, the term ‘Magento‘ only makes you think of a 16 color box of crayons. Your site takes up less than half the width on your desktop screen yet requires endless horizontal scrolling on your phone. You haven’t updated it in … Read more
When it comes to your WordPress blog, regularly posting high quality SEO content plays an important role in ranking and popularity. But is there a more specific guideline on how often you should update your blog for optimal results? I’ve tracked down some data on the connection between posting frequency and web traffic that can … Read more
Are you running a WordPress site that requires a secure user area with protected content? Do you have private content that only members of your association can access? Do you provide a fee-based business that has need-to-know documentation for your clients? WordPress doesn’t provide this feature by default, but it does provide user role access … Read more
A/B Testing is a digital marketing tactic that can help improve almost any aspect of your site. Whether you want to increase your conversion rate, keep users on your site for longer, or get visitors to view more pages on your website, A/B testing (also known as split testing) can help you achieve that goal. … Read more
Magento is one of our favorite E-commerce platforms, and many store owners around the world agree. No open source E-commerce solution is as scalable, robust, and feature-rich. However, with these advantages comes increased complexity, and its ever-increasing popularity attracts unsavory sorts who seek out to exploit any vulnerabilities that may be present in the vary … Read more
Get the conversation started now. Update: Magento is providing security patches and support for Magento 1 through June 2020. Magento 2 was released late in 2015, but if you are like many of the thousands of Magento 1.9 shop owners, you have not yet upgraded. This being May of 2017, we are halfway through the upgrade cycle. That … Read more
e-commerce: from a cannabis sale to everyday use. “The seminal act of e-commerce” took place in 1971 over ARPANET (an ancestor of today’s internet). Of all things, it was used to arrange a cannabis sale between students at the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology. It then took almost a decade for … Read more
Search engine optimization is, putting it mildly, complicated. There are countless different factors that Google, Bing, and others take into account to determine which website or page to serve up for any given keyword, including your location, how quickly your page loads, and how the sites are coded. That being the case, one of the … Read more
Think you are ready to set up your own online store? Here are some things you should consider before you begin the development process. Tax and Shipping Collecting sales tax and determining the optimal shipping methods are probably the least glamorous aspects of selling online, but they are very important to establishing an online business. … Read more