Magento: the Importance of Lean Development Practices

Here at Watermelon, we regularly work with Magento (or WordPress) projects starting from the ground up by estimating project costs, implementing Content Management System (CMS) solutions, creating and deploying site designs, and working with product, customer, order, and content data for a variety of eCommerce, membership-driven and boutique web sites. Magento and WooCommerce are favorites … Read more

Top Reasons for having a WordPress development site

WordPress remains the most popular content management system (CMS) in the world, mostly due to the ease in which the site can be customized. There are limitless possibilities as to what one can do with a WordPress site, from selling products via WooCommerce to hosting membership-based forums. The low cost of most WordPress plugins and … Read more

4 WordPress Plugins to Improve Content Workflow

WordPress was born as a blogging platform, and though it now easily tackles complex functions such as eCommerce, event management, and membership systems, among countless others, it still shines bright as an easy to use content management system for the masses.  However, even though it comes out of the box pre-equipped with everything you need … Read more

Increase Your Newsletter Subscriptions with a Free Download

It seems like every site these days prompts you to sign up for an email newsletter. And it’s no surprise; a newsletter is a great way for you to communicate with your visitors and let them know the latest news, upcoming events, and new offers and promotions. But with so many opportunies online to sign … Read more

Typography and Web Design

Often overlooked for its more exciting design counterparts, typography plays an integral part in creating the tone and overall experience of any successful website. As Oliver Reichenstein so astutely put it, “Web Design is 95% Typography”. So we better pay attention to how to do it well. The Basics Typography is the art and science … Read more

How To Choose a Web Developer? Part 3: What Makes a Company Different and Ongoing Support

In our first blog post about choosing a web developer, we highlighted the importance of communication and experience. In our last blog post about choosing a web developer, we covered the importance of working with a company that has high technical proficiency and business acumen. In this blog post we will look at what differentiates … Read more

PII (Personally Identifiable Information) on Your Website – How to Protect Your Customers

PII personally identifiable information

The security of personally identifiable information (PII) is an important and often overlooked consideration when gathering customer data through a web-based form. Understanding and managing personally identifiable information is getting a lot more focus in light of the recent GDPR laws coming into effect. PII is defined as: “Any information that permits the identity of … Read more

How Website Design Colors Affect Your Users

Website colors shouldn’t be chosen lightly. They need represent your brand, complement your site content, and evoke the right feelings in your visitors. We’re not saying that choosing the right color scheme for you will make or break your small business, but it can certainly have an effect. Say you were looking for some solar … Read more

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