The purpose of a Content Management System, such as WordPress, is to give users the ability to build a custom website without needing to program it from scratch. WordPress itself provides a foundation of basic functionality for a simple site (user management, basic pages, a blog, comments, etc.), and a theme provides the look of … Read more
By now, it is very likely that someone has suggested that you upgrade you website’s PHP version from version 5 to version 7. In addition, that suggestion has been accompanied by hints that non-compliance could have significant ramifications in the future. If you are unsure what to do, or even what PHP is, this blog … Read more
As the world becomes more screen focused, the amount of energy put into crafting a smart and thoughtful user experience becomes more important. The overall User Experience (UX) is the design of the information organization and architecture, and the User Interface (UI) is the visual elements and design. There are many UX design principles that … Read more
Google Analytics is one of the most popular website analytics tools available. By adding a tiny piece of code to your website (or even simpler, installing a plugin on a WordPress site), you can monitor how visitors interact with your web pages. Analytics will tell you how many visitors you received, which pages they visited, … Read more
Salesforce is the leading customer relationship management (CRM) platform for businesses and non-profits and WordPress is the leading content management system (CMS) in the world, so it only makes sense to leverage the power of both of these outstanding platforms together by using your website to collect and manage incoming customer sales leads. There are a number of different methods to achieve this.
Optimization for a Magento 2 site is critical for improving sales or conversions. Any area of a Magento site that loads slowly will correlate to a drop-off in visitors, and ultimately a drop in revenue. Magento 2 is a complex eCommerce engine, so sometimes it can be difficult to pin down where problem areas are. … Read more
The WordPress Editor Controversy “I fear that we’re on the cusp of a disaster that will forever fragment the WordPress community and start the slow decline of WordPress as the content management system of choice.” –Scott Bowler Remember Gutenberg? It’s the new editor for WordPress, slated to be integrated into version 5.0 (currently 4.9.8). Gutenberg … Read more
At some point you will want to capture information from your audience if you have a WordPress site. This can be as simple as a contact form or as complex as a recurring donation form. Organizing them can be difficult as these various functions have often required a variety of plugins or custom coding to … Read more
Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site study has found noticeable … Read more
Welcome to Part 2 in Watermelon’s Local SEO Website Planning Guide. If you’ve already read Part 1, then you know: You need a website to market effectively in 2018. Luckily, WordPress makes this easy. A business with multiple locations is better off setting up location pages on a single website than creating an individual site … Read more