What is UI Design?

UI Design (User Interface Design) is a term that’s thrown around a lot, but what does it actually mean? Simply put, it is the design of the user’s visual experience. This entails the design of an app or Wordpress site’s screens, buttons, icons, images, text, and any other elements a user will see and engage with.

WordPress for Email Campaigns? Opt for MailChimp, Constant Contact, or Aweber

You’ve built an amazing WordPress website, created a social media marketing strategy, and are now eager to build a mailing list to connect with your customers via regular email newsletter campaigns.  You love WordPress for managing your website’s content as well as countless other bells and whistles, so you assume it’s also the best tool to manage mailing lists, newsletter templates, and marketing campaigns.  However, in this instance, your best approach is to stick with the folks who specialize in those functions, specifically a professional email marketing service such as Mailchimp, Constant Contact, or AWeber.

Magento vs. Shopify: Which one is right for my store?

We’ve explored platform choice for Magento and other e-commerce sites before. There is a plethora of choices and we will examine the most popular and feature rich e-commerce platforms and other options. Watermelon Web Works does a lot of work with Magento and Magento 2, but occasionally we do get questions related to another big name … Read more

What Are WordPress Plugins?

The purpose of a Content Management System, such as WordPress, is to give users the ability to build a custom website without needing to program it from scratch. WordPress itself provides a foundation of basic functionality for a simple site (user management, basic pages, a blog, comments, etc.), and a theme provides the look of … Read more

UX Laws that can Improve Your WordPress Site’s Overall User Experience

As the world becomes more screen focused, the amount of energy put into crafting a smart and thoughtful user experience becomes more important. The overall User Experience (UX) is the design of the information organization and architecture, and the User Interface (UI) is the visual elements and design. There are many UX design principles that … Read more

Google Analytics: Users vs Sessions vs Pageviews

Google Analytics: Users vs Sessions vs Pageviews

Google Analytics is one of the most popular website analytics tools available. By adding a tiny piece of code to your website (or even simpler, installing a plugin on a WordPress site), you can monitor how visitors interact with your web pages. Analytics will tell you how many visitors you received, which pages they visited, … Read more

WordPress and Salesforce Integration

WordPress Salesforce Integration Portland

Salesforce is the leading customer relationship management (CRM) platform for businesses and non-profits and WordPress is the leading content management system (CMS) in the world, so it only makes sense to leverage the power of both of these outstanding platforms together by using your website to collect and manage incoming customer sales leads.  There are a number of different methods to achieve this.