PaulWhat the heck is a Google algorithm? Does it have fins? This was a question posed to me by one of our clients recently. It does not have fins. It may, however, make some hard-working people shriek at the approach of a potential website killer. AlgorithmA procedure or formula for solving a problem The problem … Read more
Forms. They are the worker bees of the internet. They allow your visitors to communicate with you. They turn that computer screen into a conversation with you and your company instead of just a spectator event. So knowing what makes forms tick is important. This blog post is all about some of the more interesting … Read more
Some facts about e-commerce are less obvious than others. Many newer e-commerce operators would be surprised, for instance, that how to charge for shipping is one of the most important questions for an e-commerce store. It can be the difference, in fact, between an e-commerce site that is profitable and one that is not. Conversion … Read more
Reasons for website redesign range from “Our current website is keeping us from achieving our business goals” to “Hey, why do we still have a spinning globe on this website? Is it 1999?” and everything in between. Regardless of the motivation for a site redesign, we at Watermelon Web Works bring twelve years of experience … Read more
Websites for nonprofits have some requirements that are similar to all other websites and some requirements that are unique. Some of the similar requirements are: A highly memorable look and feel. Lots of nonprofits that we work with spend a lot of time fleshing out an appropriate mission statement. This is important work, and I … Read more
Conversion rates. If you are a seasoned ecommerce entrepreneur, you know them well. On an e-commerce site, in its simplest form, conversion rate means “how often do people buy from your store instead of just visiting it”. This list will give you one or two (or eleven) ways to increase your e-commerce conversion rate: Charging … Read more