Users vs Sessions vs Pageviews

Google Analytics: Users vs Sessions vs Pageviews

Google Analytics is one of the most popular website analytics tools available. By adding a tiny piece of code to your website (or even simpler, installing a plugin on a WordPress site), you can monitor how visitors interact with your web pages. Analytics will tell you how many visitors you received, which pages they visited, … Read more

How Website Design Colors Affect Your Users

Website colors shouldn’t be chosen lightly. They need represent your brand, complement your site content, and evoke the right feelings in your visitors. We’re not saying that choosing the right color scheme for you will make or break your small business, but it can certainly have an effect. Say you were looking for some solar … Read more

What is Web Accessibility?

In the last several years, the internet has become a staple of human life. It is virtually unheard of for an individual not to go online. However, while the majority of internet users are perfectly capable of looking at a screen and interacting with a phone or a keyboard, there are others whose disabilities prevent … Read more

What is A/B Testing and How Can It Benefit My Site?

A/B Testing is a digital marketing tactic that can help improve almost any aspect of your site. Whether you want to increase your conversion rate, keep users on your site for longer, or get visitors to view more pages on your website, A/B testing (also known as split testing) can help you achieve that goal. … Read more

WordPress Plugin Development vs Third-Party Plugins

Do I Need A Custom Plugin Developer? Plugins make WordPress powerful and dynamic. Plugins add unique options and functionality that does not come standard with the WordPress CMS. They allow users to take what started as a blogging program and turn it into a platform capable of building a robust website. There are tens of … Read more

Choosing the Best Website Layout Template for Your WordPress Project

The world of web design has become increasingly diverse. WordPress themes and plugins allow websites to change their layout and format with incredible ease compared to the web technologies of the past. The wide array of formatting options can be confusing when creating a new site, and often brings up several questions: What should my … Read more

Creating Killer Social Media Content

Creating Social Media Content

Social media networks are driving more and more traffic to websites each year, and they don’t show any signs of slowing down. Social traffic has quickly become a serious competitor to organic search traffic, and many writers around the web have taken notice. However, writing social content is a whole different ball game than writing … Read more

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