If you are a small business owner, you probably know in some sense that you need a website, but you may not be able to say exactly why you need a website. Sure, almost everyone is online these days, and with each passing year the world seems to get more and more digital. But there are also lots of different ways to “be” online. Why does your business need a website when it has a perfectly good Facebook page? Is an entire standalone website really necessary?
The best website layout is the one that makes it easy for users to accomplish their goals. That means that the best layout design is going to be different for each website. If you’re not a professional web designer, it can be hard to know what’s going to work best for your particular site. And even when you do make a decision on the layout design, how do you know if it was the right one? These few steps will help you through the process of designing a layout for your website.
There are lots of different kinds of sites. Ecommerce sites sell products online; they have shopping carts and checkout pages. Blogs and news sites have lots of posts and articles, and probably lots of display ads so they can earn some money from their readership. Business sites are going to have an “About Us” page with information about the company and contact forms so that potential clients can reach out online.
For many brick-and-mortar small businesses, a website may not seem like a necessity. Shops and businesses that have been staples of their communities for years may not advertise at all; what use is a website in that case? However, as the world moves more and more online, with pandemic lockdowns only accelerating that trend, many small businesses are seeing untapped potential in online markets.
If you are starting a new Ecommerce business or thinking about migrating from an older Ecommerce site you aren’t happy with anymore, then you will of course have to make a profound decision: what software is going to run this new (or new and improved) shopping experience for your eager customers?
Some of the big players would be: Shopify, Squarespace (with their Ecommerce plugins), BigCommerce, Wordpress + WooCommerce, etc., the list goes on and on (and if you have an ERP system, your ERP system may even have some kind of shopping front-end). And you may have heard of a very popular choice, Magento (current version 2.4.2 as of this writing). You may have already done your homework and found out that Magento 2 is a complete Ecommerce solution, with hundreds of popular extensions to fit a myriad of use-cases, with core features that handle product management, to inventory, to complete order/invoicing/shipping flow (and that’s just the core features!)
Designing a website is a lot of work, but redesigning a website can be even harder. When you start fresh, you don’t bring any baggage from an existing website. When you redesign, there are pages and pages of existing content you have to account for. What do you keep, and what do you change? How does the old content fit in with the new? These questions go on and on, and what started as a simple design change turns into a complete audit of your existing site.
Google Analytics is the default choice for tracking traffic on your website. If you want your site to rank on Google’s search results, you really can’t go without it. It’s free, easy to use, and easy to install. It’s so easy to install, in fact, that there are countless WordPress plugins designed just for that. But with so many choices, it’s not always clear how to set up Google Analytics the right way.
Many business owners think Search Engine Optimization (SEO) is a one-and-done thing. You do the work to optimize your site, and then Google does the rest. Now that sounds like a pretty sweet deal, but the problem is it’s not true. If you are interested in improving your SEO for your WordPress, Magento, or other website, read on!
If you’ve ever worked on a WordPress site, you probably know that there are two main things that determine how your site works: themes and plugins. Every WordPress site has the same core features, but themes and plugins let us add new features and designs that make our particular WordPress site unique.
If you’re a website owner, you’ve probably heard the term SEO. You might even know a little bit about it. Or maybe you don’t understand SEO at all. If you fall into the latter category, this post is for you. This article isn’t going to give you everything you need to make you an SEO master. Rather, it will provide you with the most basic overview that will give you enough information to start learning more and asking the right questions.