When you hear the word “blogging,” it might take you back to the early days of the internet, where companies like AOL and Netscape were giving everyday users their first taste of the net. In many ways, blogging was social media before social media; ordinary people writing about their lives and interests and putting it … Read more
Generally speaking, SEO improvements fall into two categories: on-site and off-site. On-site SEO is all of the stuff that you have control over. Optimizing your content, choosing the right keywords, and making sure your site is fast and mobile-friendly all fall into the on-site category. All of these factors are dependent on your website. Off-site SEO relates to the ways that other websites which you don’t control interact with your website. There are lots of things that go into off-site SEO, like social media shares and reviews, but the one off-site SEO factor that most everyone focuses on is backlinks.
If you have a Magento e-commerce platform, you have most likely wondered whether to switch to Magento 2 (M2). There are numerous benefits to making the jump, and it’s a jump we have helped many clients make. However, despite those benefits, it can be a daunting task, and it can seem worthwhile to make Magento 1 (M1) work for as long as possible. Unfortunately, because Adobe ended support for M1, it’s not feasible for businesses to remain on the platform.
If you are a small business owner, you probably know in some sense that you need a website, but you may not be able to say exactly why you need a website. Sure, almost everyone is online these days, and with each passing year the world seems to get more and more digital. But there are also lots of different ways to “be” online. Why does your business need a website when it has a perfectly good Facebook page? Is an entire standalone website really necessary?
The best website layout is the one that makes it easy for users to accomplish their goals. That means that the best layout design is going to be different for each website. If you’re not a professional web designer, it can be hard to know what’s going to work best for your particular site. And even when you do make a decision on the layout design, how do you know if it was the right one? These few steps will help you through the process of designing a layout for your website.
There are lots of different kinds of sites. Ecommerce sites sell products online; they have shopping carts and checkout pages. Blogs and news sites have lots of posts and articles, and probably lots of display ads so they can earn some money from their readership. Business sites are going to have an “About Us” page with information about the company and contact forms so that potential clients can reach out online.
For many brick-and-mortar small businesses, a website may not seem like a necessity. Shops and businesses that have been staples of their communities for years may not advertise at all; what use is a website in that case? However, as the world moves more and more online, with pandemic lockdowns only accelerating that trend, many small businesses are seeing untapped potential in online markets.
If you are starting a new Ecommerce business or thinking about migrating from an older Ecommerce site you aren’t happy with anymore, then you will of course have to make a profound decision: what software is going to run this new (or new and improved) shopping experience for your eager customers?
Some of the big players would be: Shopify, Squarespace (with their Ecommerce plugins), BigCommerce, Wordpress + WooCommerce, etc., the list goes on and on (and if you have an ERP system, your ERP system may even have some kind of shopping front-end). And you may have heard of a very popular choice, Magento (current version 2.4.2 as of this writing). You may have already done your homework and found out that Magento 2 is a complete Ecommerce solution, with hundreds of popular extensions to fit a myriad of use-cases, with core features that handle product management, to inventory, to complete order/invoicing/shipping flow (and that’s just the core features!)