If you run a website, it’s (probably) not just out of the kindness of your heart. Website owners are business owners, and in the end, the goal for most of them is to make money. There are tons of different ways to make money on the internet, and almost all of them involve having users … Read more
Once upon a time, a new bit of software called WordPress arrived on the scene with the goal of making websites more accessible to everyone. Before then, creating a website required a great deal of technical and coding knowledge. WordPress aimed to create a system that the average person could install on their own web … Read more
Website navigation is the most important (and most-often overlooked) part of your website design. The main navigation influences how visitors use your site more than any other design element. It’s very easy to set up your navigation when you first build your site, and then never touch it again, even as you add new content … Read more
If you run a WordPress site, you have probably put some thought into how to handle people who visit your site on their phones. Responsive design, where your website’s content scales to the size of the user’s device, is ubiquitous now, with the majority of internet users browsing on smartphones. Making sure that it’s easy … Read more
When you hear the word “blogging,” it might take you back to the early days of the internet, where companies like AOL and Netscape were giving everyday users their first taste of the net. In many ways, blogging was social media before social media; ordinary people writing about their lives and interests and putting it … Read more
Generally speaking, SEO improvements fall into two categories: on-site and off-site. On-site SEO is all of the stuff that you have control over. Optimizing your content, choosing the right keywords, and making sure your site is fast and mobile-friendly all fall into the on-site category. All of these factors are dependent on your website. Off-site SEO relates to the ways that other websites which you don’t control interact with your website. There are lots of things that go into off-site SEO, like social media shares and reviews, but the one off-site SEO factor that most everyone focuses on is backlinks.
If you have a Magento e-commerce platform, you have most likely wondered whether to switch to Magento 2 (M2). There are numerous benefits to making the jump, and it’s a jump we have helped many clients make. However, despite those benefits, it can be a daunting task, and it can seem worthwhile to make Magento 1 (M1) work for as long as possible. Unfortunately, because Adobe ended support for M1, it’s not feasible for businesses to remain on the platform.
If you are a small business owner, you probably know in some sense that you need a website, but you may not be able to say exactly why you need a website. Sure, almost everyone is online these days, and with each passing year the world seems to get more and more digital. But there are also lots of different ways to “be” online. Why does your business need a website when it has a perfectly good Facebook page? Is an entire standalone website really necessary?