Most people think that a Website Backup is like Flood Insurance – something you should probably do to protect yourself from a large scale (and extremely unlikely) disaster but do not want to pay a monthly fee for. I want to challenge both statements – site backups serve many more purposes and you do not … Read more
Do you hear people talking about WordPress and have hard time following the conversation? Do you have a WordPress website and are not sure what it’s made of? Below is a glossary of the most commonly used terms in WordPress. Child Theme – A Child Theme can be installed alongside a main theme. Developers will … Read more
Every business needs a website. The difficult question is, what kind of website meets the needs of your business? There are plenty of options: WordPress, Magento, WIX, Shopify or a fully custom built site. How does a business decide? Business expectations If your website will only consist of “static” pages with text and pictures, maybe … Read more
A lot of businesses think of their website purely as a marketing tool designed to attract customers and neglect another very important benefit – making your office staff happy. There are actually countless ways in which your WordPress site can help the efficiency of your back office. The most important is the ability to collect … Read more
Most developers who sign up to work with clients are genuinely interested in helping the business venture be a success. They have many options while developing a custom solution for your website and the decisions they make will have long term consequences for your business. Some solutions are quick and cheap to put together, some … Read more
Most businesses focus on adding fuel to propel their idea online. They look for ways to attract more visitors and spread their message. But what if your potential customers know about you and appreciate what you are doing but are still not interested in signing up, making a purchase, or any other number of end goals for your site? Consider if the online process which you interact with your customers has any friction or pain points, that stop them from making making that final conversion for you. Here is a list of important stumbling blocks to consider when it comes to your organization’s website, whether you run a WordPress non profit website focused on donations, a high volume Magento eCommmerce website, or any other site that has a specific goal for every user who lands there (which every website should).