Clint SManaging an ecommerce shop requires staying current on a variety of topics. Sometimes it can be overwhelming to stay up to date on orders, stock, questions, comments, security, and content management. With the help of useful tools built for your ecommerce system, you can setup your website to make important data more accessible. With some … Read more
One of the most important things a business can do to improve is listen to customer feedback. Instead of waiting for the occasional compliment or customer complaint, you can be pro-active and add more communication channels to facilitate feedback. Here are five of our favorite ways that customers can get in touch online. 1) Forums … Read more
When I perform a Google Search for “Google Analytics”, I see that there are over 101,000,000 results. That’s nearly twice as many results for the term “apple pie” at 44,300,000! From this metrics-based observation, we can conclude that “Google Analytics” is an extremely active topic on the internet and if you’re reading this blog, you probably should … Read more
Search engine optimization can be so tricky. If you’re trying to educate yourself, you will read lots of different things from different people. That’s why we share only SEO knowledge that we’ve gained through direct experience. Enhancing your website’s performance with a landing page falls into that category of search engine optimization. Instead of a … Read more
Note: this post has a more recent incarnation complete with our learning and new adventures with Magento vs. WooCommerce Magento vs WooCommerce? For many, the first important decision when building an e-commerce site is determining which platform to use. There are numerous platforms and services available, but from our experience (and we have a lot … Read more
There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more
In what seems like it should be viral marketing for the next James Bond movie, we’ve seen Heartbleed and Zero Day. The past couple of months have had some severe reminders that website security in general – and WordPress website security specifically for more than 19% of websites – is more important than ever. Earlier … Read more
Question: We have a small membership that uses our website regularly. They currently pay us by sending in a check or credit card annually, and we process those payments as part of the membership. We have content that we’d like to make available to members only, and we see some possibilities for different levels of … Read more
Magento is fast becoming an industry leader in open source ecommerce. Its native ability to administer multiple stores from a common backend and powerful built in features makes it a popular choice for medium and large scale businesses. However, the gain in power comes at a substantial price: performance. Magento’s complexity requires a great deal … Read more
Steps to PCI compliance The convenience of Ecommerce for both buyers and sellers is hard to beat. However, there are risks involved every time credit card data is transmitted over the Internet. In an effort to mitigate risk and protect themselves from fraud, credit card companies created the Payment Card Industry Data Security Standards (PCI-DSS) … Read more