Why you need a Landing page and not just a Home page

Search engine optimization can be so tricky. If you’re trying to educate yourself, you will read lots of different things from different people. That’s why we share only SEO knowledge that we’ve gained through direct experience. Enhancing your website’s performance with a landing page falls into that category of search engine optimization. Instead of a … Read more

Local SEO & Google Authorship: two must-use strategies

There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more

WordPress Website Security

In what seems like it should be viral marketing for the next James Bond movie, we’ve seen Heartbleed and Zero Day. The past couple of months have had some severe reminders that website security in general – and WordPress website security specifically for more than 19% of websites – is more important than ever. Earlier … Read more

Membership Websites

Question: We have a small membership that uses our website regularly. They currently pay us by sending in a check or credit card annually, and we process those payments as part of the membership. We have content that we’d like to make available to members only, and we see some possibilities for different levels of … Read more

Responsive Web Design

With the rise of smartphones, mobile devices account for 15% of all internet traffic. There are many ways to go online, like desktops, smartphones, laptops, and iPads. All of these devices have different screen sizes, which need to be considered when designing a website. World Wide Web Consortium (W3C) standards conformity is the #1 consideration … Read more

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