The
most basic of all human needs is the need to understand and be understood.
The best way to understand people is to listen to them. Ralph Nichols
Marketing Questionnaire
Goals for your web site: What is your primary reason for having a web site? What do you want your site to do? What do you hope to realize through your site?
(eg: lead generation: gathering potential customer contact information; sales: direct purchase of products through site using credit card or other methods; contracting: customers sign up/request/schedule appointment online for your services; in-house cost saving: reduce expenditures with automated online resources such as print or other activities; customer service: reduce expenses and improve reputation through added online services available to clients)
Who are your competitors or like organizations? Please list names and web site
addresses.
What is unique about your business or organization? Why do
people run to you for what they need? (examples: Our competitors
all run Bed and Breakfast Inns in Fairbanks, Alaska, but
we have a hot spring in the courtyard - or - Our organization
sells products with unique names that people recognize, like
______ and _______. )
If you were one of your potential visitors, which words would you type into the
search engine to find your site?
Please be as specific as possible, and don't forget to include common industry synonyms...
Relative to what you offer through your business and your website, what other
interests do your visitors have? What if your customers weren't looking for
you? Which words or phrases (when typed in to a search engine) would you hope
might lead them to you?
Describe your business in one concise sentence.
Finally, take a deep breath and put all marketing angles aside. Now, what
would you like to say on your website? If you could say anything you wanted
to say, no sales pitches or marketing strategies.
Write down a few phrases
or sentences directed at your customers personally and individually, from you
to them.
