The
most basic of all human needs is the need to understand and be understood.
The best way to understand people is to listen to them. Ralph Nichols
Development
Questionnaire
What is your primary reason for having a website? What do you want
your site to do? What do you hope to realize through your site?
What audience are you targeting with your website? Are they local/national/international?
Who would you like your visitors to be?
If you were one of your potential site visitors, why would you visit
your site? What would you like your visitors to gain from visiting
your site?
What specific features and functions would like to have on your
site? How would you like to communicate with your customers? (eg:
shopping cart, newsletter, inquiry form, links to related information
etc.)?
Are there websites that you particularly like or would like to emulate
in some way? Please list their web addresses below and note what
you like about them.
Are there any specific colors that you would like to use in your
website? Are there any adjectives that describe the look that
you are interested in? Do you have existing artwork and/ or
logos?
What is your approximate budget for this project?
Who are your competitors/ similar organizations? Please list
names and web addresses.
What do you have/offer that your competition doesn't? Why should
customers choose your products or services over others?
Relative to what you offer through your business and your website,
what other interests do your visitors have? What if your customers
weren't looking for you? What subjects might lead them to you?
If you were one of your potential visitors, what search (keyword)
phrases (2-3 words each: eg: portland inn; portland wedding photographer)
would you use to find your site (not including your business name)?
Aim for 3 to 5 and be as specific as possible, especially if you
are targeting a local audience. (We encourage you to ask your friends
and associates what terms they would use and have used to find your
site.)
Describe your business in one concise sentence.
Describe your business in two concise sentences.
Describe your business in about 25 words.
Describe your business in about 50 words.
Finally, take a moment and put your marketing angles and your sales
pitches aside and think about what you would like to say on your
website, if you could say anything you wanted. Write down a few
phrases or sentences directed at your customers personally and individually,
from you to them.
